3 October 2020

#2.01 How to Start and Grow a Digital Marketing Agency

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With every crisis and time of upheaval, there exist massive opportunities in business. Right now, it's digital marketing agencies and tech companies that are benefiting most. If you run one of these types of companies, a lot of money can be made right now.

In one way or another, the Corovavirus has turned all our lives upside down. Aside from the obvious health implications, it's meant we have to interact and communicate with people differently. We've already seen how companies like Zoom have experienced phenomenal growth as people turn to video conferencing, but what do you think is happening to every other company right now?

When the pandemic first hit us, the natural tendency was for businesses to batten down the hatches, stop spending money and hope to ride things out.

Now the initial shock has gone, businesses are looking to return to some sense of normality they're all desperately seeking new clients.

So if you happen to run a digital marketing agency and can help businesses find new clients, now is the time to be reaching out and getting new business.

Today's Guest

About

Johny Pach


Johnathan Pach founded NXT Generation in 2018 with over 12 years experience in advertising and marketing. Johny specialises in the real estate, investments and financial sector. He has managed a wide range of marketing portfolios from SME’s to large corporations.

Johny also presented for various SKY channels within the gaming, sports, fashion and red carpet entertainment sector. He has hosted some of the biggest live shows globally and also worked a 2 year sponsorship stint in Hollywood presenting for the likes of VChannel, EDMTV, E!, FilmOnTV and Access Hollywood.

Audio Masterclass Show Notes

What You'll Learn

Today’s Audio MASTERCLASS: How to Start and Grow a Digital Marketing Agency With Johny Pach

  • [1:11] Why digital marketing is a growth industry now
  • [3:31] What you missed on episode 0
  • [6:03] Interview with Johny Pach starts here
  • [8:02] The gaffe that earned Johny 3,500+ complaints
  • [11:45] Should you start/guest on a podcast?
  • [22:03] Lessons learned on starting a digital marketing agency
  • [23:01] Go super niche from the beginning
  • [26:38] What to do if you can't decide on a niche
  • [27:11] Smallest Viable Product (SVM)
  • [29:27] When is the right time to start your digital marketing agency?
  • [35:38] The biggest thing that wins business
  • [37:03] Advice for new digital marketing agencies
  • [38:56] Building your pipeline
  • [43:22] Johny's best tool for closing business - WhatsApp!
  • [45:06] Keep posting your reviews, client results and positive messages
  • [46:20] Quickstart method for getting clients
  • [49:56] Date your competitors
  • [52:00] Have a drink in The Ned with Johny Pach
  • [55:18] How to scale your digital marketing agency
  • [57:20] ADOV - Always Deliver Outrageously Value
  • [58:50] The most important thing to remember (results)
  • [1:00:00] The 3 outcomes of marketing your business

Top 3 Value Bombs

  • [26:48] Get out the gate quickly with your business with the Smallest Viable Product (SVP)
  • [42:45] Johny's best tool for closing business - WhatsApp, believe it or not! 
  • [45:50] A quick-start method for getting clients.

PLUS

  • [8:30] The gaffe that earned Johny 3,500+ complaints
  • [58:55] 3 outcomes for marketing your business

For a more complete list of everything discussed including timestamps and links to everything mentioned, check out our full show notes page.

Video Masterclass Show Notes

What You'll Learn

Today’s Video MASTERCLASS: How to Start and Grow a Digital Marketing Agency With Johny Pach

  • [1:11] Why digital marketing is a growth industry now
  • [3:31] What you missed on episode 0
  • [6:03] Interview with Johny Pach starts here
  • [8:02] The gaffe that earned Johny 3,500+ complaints
  • [11:45] Should you start/guest on a podcast?
  • [22:03] Lessons learned on starting a digital marketing agency
  • [23:01] Go super niche from the beginning
  • [26:38] What to do if you can't decide on a niche
  • [27:11] Smallest Viable Product (SVM)
  • [29:27] When is the right time to start your digital marketing agency?
  • [35:38] The biggest thing that wins business
  • [37:03] Advice for new digital marketing agencies
  • [38:56] Building your pipeline
  • [43:22] Johny's best tool for closing business - WhatsApp!
  • [45:06] Keep posting your reviews, client results and positive messages
  • [46:20] Quickstart method for getting clients
  • [49:56] Date your competitors
  • [52:00] Have a drink in The Ned with Johny Pach
  • [55:18] How to scale your digital marketing agency
  • [57:20] ADOV - Always Deliver Outrageously Value
  • [58:50] The most important thing to remember (results)
  • [1:00:00] The 3 outcomes of marketing your business


"WhatsApp is a really good tool for closing business." - Johny Pach. Learn why on the Get Real About Business Podcast
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Links mentioned in this episode:

Note: Some of the resources below may be affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase.

Hey, Thanks for Listening

To share your thoughts:

To help the show out:

Special thanks to Johny Pach for joining me this episode. Until next time!

This episode is brought to you by:

My very own business growth programme, the Get Real About Business Mastermind.

Surround yourself with experts and get top-notch advice to increase profits in your business and scale it for greater impact. Apply today for a complimentary Discovery Call and find out how a business mastermind can help you take your business to new levels.


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