March 18

#45: The 6 Must-Have Pillars in Marketing and How to Use Them


Today's Guest

What You'll Learn

There is no doubt about it, there are plenty of options for marketing your business, but which are most likely to generate the biggest results? 

It’s difficult, isn’t it? One minute everyone says to do the social media thing. The next minute they’re saying build your list or content is king so go with content marketing. What about networking or any of the other hundred things you could do?

With all this confusion and potential for overwhelm I turn to my new friend, Dr Tyson Franklin. You might not expect to hear marketing advice from a podiatrist… Yes, you read that right. He’s a podiatrist so feet are his thing.

As it happens Tyson has started, bought and sold over twenty different podiatry businesses so he really seems to have cracked the code on what it takes to make a business successful. In fact, he’s authored two business books and starting his third.

In this episode of the Get Real About Business Podcast we take a look at what Dr Tyson Franklin calls the 6 Pillars of Marketing. You can use this as a checklist to see what you’ve got in place already and what you might need to add. The pillars are:

  • 1
    Industry specific professional referral partners
  • 2
    Non-industry specific referral partners
  • 3
    Internal marketing
  • 4
    External marketing
  • 5
    Verbal marketing
  • 6
    Online marketing

Tyson gets his own back

Dr Tyson Franklin is a big advocate of pillar 5: verbal marketing. With this in mind, he wanted to repay the compliment of being on the Get Real About Business Podcast and invite me to be on his own show.

In my interview with Dr T I reveal The Six Vital Steps to Improve Your Public Speaking. Do make sure you check it out and if you speak with Tyson let him know I sent you.

Today's takeaway

Take the first step in getting your marketing up to speed by reviewing which pillars you have in place right now and where are the gaps.

Pick one pillar to focus on then go and make a start there. Strengthen that pillar before you move to the next. Remember that you're far better to do a few things well than a lot of things badly.

Links mentioned in this episode:

Note: Some of the resources below may be affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase.

Hey, Thanks for Listening

To share your thoughts:

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Special thanks to Dr Tyson Franklin for joining me this episode. Until next time!

This episode is brought to you by:

My personal copywriters and grammar geeks, WordPerfect VA. Your website is the face of your business and the words you use matter. How confident are you that every. 

Visit for your free 5 page review.



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