Thinking of writing a book for your business; maybe a self-help book, a how-to guide or your memoir? Karen Williams, aka “The Book Mentor” can put you on the right path.
What You'll Learn
Want to know the ultimate business card is? Believe it or not, it's a book.
More and more experts are writing these days as a way of demonstrating their expertise and positioning themselves as the go-to person in their industry. You can do it too!
Just think about it for a moment... If you were considering hiring someone to give advice, consultancy or solve a problem, you want to hire an expert, right?
There is no better way to show that you're an expert than being a published author (or perhaps speaking on stage or TV).
While it takes time and effort to write a book, it's something most people can achieve and there's a lot of help and advice available. You've then got a killer business card you can give (or sell) to would-be clients and sky-rocket yourself up to the top of their list for who to hire.
Even publishing isn't an issue these days with the ability to self-publish.
My guest today is a friend of the show, Karen Williams. Karen appeared on the Get Real About Business Podcast back on episode 16. Her latest book Becoming an Authority is now out and I invited her back to tell all.
Organisation is Key
I've always shyed away from writing a book mainly because it seemed like a lot of work and I didn't really know where to start.
However, listening to Karen in the interview I realised that if you get two things rights, the task is a lot easier:
- Map out the structure of your book before you begin. Organise your key messages into a logical order and everything will be a lot easier.
- Start marketing your book before you've finished writing it. This builds momentum for your book launch and it also creates public accountability (check out the 4 levels of accountability I discussed in episode 28).
"When you've got a really clear structure for your book it makes it easier to write it." - Karen Williams on Becoming an Authority
Links mentioned in this episode:
Note: Some of the resources below may be affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase.
Hey, Thanks for Listening
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Special thanks to Karen Williams for joining me this episode. Until next time!
This episode is brought to you by:
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