21 April, 2020

#1.60: How to be an Authority in Your Industry by Becoming an Author


Want to know the ultimate business card is? Believe it or not, it's a book.

More and more experts are writing these days as a way of demonstrating their expertise and positioning themselves as the go-to person in their industry. You can do it too!

Just think about it for a moment... If you were considering hiring someone to give advice, consultancy or solve a problem, you want to hire an expert, right?

There is no better way to show that you're an expert than being a published author (or perhaps speaking on stage or TV).

While it takes time and effort to write a book, it's something most people can achieve and there's a lot of help and advice available. You've then got a killer business card you can give (or sell) to would-be clients and sky-rocket yourself up to the top of their list for who to hire.

Even publishing isn't an issue these days with the ability to self-publish.

My guest today is a friend of the show, Karen Williams. Karen appeared on the Get Real About Business Podcast back on episode 16. Her latest book Becoming an Authority is now out and I invited her back to tell all.

  • Value bombs

  • Today's Guest

  • What You'll Learn

Top 3 Value Bombs

  • [13:53] Your book as part of a sales funnel
  • [15:55] 4 principles for your writing strategy
  • [19:34] Your book as the ultimate business card


  • [20:01] Finding the right topic to write about
  • [37:31] What the writer's life is really like

For a more complete list of everything discussed check out the "What You'll Learn" tab.

Person making notes from podcast

Organisation is Key

I've always shyed away from writing a book mainly because it seemed like a lot of work and I didn't really know where to start.

However, listening to Karen in the interview I realised that if you get two things rights, the task is a lot easier:

  1. Map out the structure of your book before you begin. Organise your key messages into a logical order and everything will be a lot easier.
  2. Start marketing your book before you've finished writing it. This builds momentum for your book launch and it also creates public accountability (check out the 4 levels of accountability I discussed in episode 28).

"When you've got a really clear structure for your book it makes it easier to write it." - Karen Williams on Becoming an Authority

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If Karen and I achieve anything on this podcast I hope we at least inspire you to get started.

Get in touch with Karen if you're looking for a book mentor, or if info products are more your thing, you can speak to me direct. We'd both be happy to hear from you.


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Links mentioned in this episode:

Note: Some of the resources below may be affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase.

Hey, Thanks for Listening

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Special thanks to Karen Williams for joining me this episode. Until next time!

This episode is brought to you by:

My very own business growth programme, the Get Real About Business Mastermind.

Surround yourself with experts and get top-notch advice to increase profits in your business and scale it for greater impact. Apply today for a complimentary Discovery Call and find out how a business mastermind can help you take your business to new levels.

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