#60: How to be an Authority in Your Industry by Becoming an Author

By Clive Maloney

21 April, 2020

Today's Guest

What You'll Learn

Want to know the ultimate business card is? Believe it or not, it's a book.

More and more experts are writing these days as a way of demonstrating their expertise and positioning themselves as the go-to person in their industry. You can do it too!

Just think about it for a moment... If you were considering hiring someone to give advice, consultancy or solve a problem, you want to hire an expert, right?

There is no better way to show that you're an expert than being a published author (or perhaps speaking on stage or TV).

While it takes time and effort to write a book, it's something most people can achieve and there's a lot of help and advice available. You've then got a killer business card you can give (or sell) to would-be clients and sky-rocket yourself up to the top of their list for who to hire.

Even publishing isn't an issue these days with the ability to self-publish.

My guest today is a friend of the show, Karen Williams. Karen appeared on the Get Real About Business Podcast back on episode 16. Her latest book Becoming an Authority is now out and I invited her back to tell all.

Organisation is Key

I've always shyed away from writing a book mainly because it seemed like a lot of work and I didn't really know where to start.

However, listening to Karen in the interview I realised that if you get two things rights, the task is a lot easier:

  1. Map out the structure of your book before you begin. Organise your key messages into a logical order and everything will be a lot easier.
  2. Start marketing your book before you've finished writing it. This builds momentum for your book launch and it also creates public accountability (check out the 4 levels of accountability I discussed in episode 28).

"When you've got a really clear structure for your book it makes it easier to write it." - Karen Williams on Becoming an Authority

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If Karen and I achieve anything on this podcast I hope we at least inspire you to get started.

Get in touch with Karen if you're looking for a book mentor, or if info products are more your thing, you can speak to me direct. We'd both be happy to hear from you.

Links mentioned in this episode:

Note: Some of the resources below may be affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase.

Hey, Thanks for Listening

To share your thoughts:

To help the show out:

Special thanks to Karen Williams for joining me this episode. Until next time!

This episode is brought to you by:

My very own business growth programme, the Get Real About Business Mastermind.

Surround yourself with experts and get top-notch advice to increase profits in your business and scale it for greater impact. Apply today for a complimentary Discovery Call and find out how a business mastermind can help you take your business to new levels.

Clive Maloney

About the author

Clive Maloney has been helping small business owners double and often triple their sales for nearly a decade. He is the host of the 5-star rated Get Real About Business Podcast. He lives in Essex and is married to his wonderful wife Julie and has two sons, Peter and Craig, and a dog called Max.

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