Want to know the ultimate business card is? Believe it or not, it's a book.
More and more experts are writing these days as a way of demonstrating their expertise and positioning themselves as the go-to person in their industry. You can do it too!
Just think about it for a moment... If you were considering hiring someone to give advice, consultancy or solve a problem, you want to hire an expert, right?
There is no better way to show that you're an expert than being a published author (or perhaps speaking on stage or TV).
While it takes time and effort to write a book, it's something most people can achieve and there's a lot of help and advice available. You've then got a killer business card you can give (or sell) to would-be clients and sky-rocket yourself up to the top of their list for who to hire.
Even publishing isn't an issue these days with the ability to self-publish.
My guest today is a friend of the show, Karen Williams. Karen appeared on the Get Real About Business Podcast back on episode 16. Her latest book Becoming an Authority is now out and I invited her back to tell all.
Note: Some of the resources below may be affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase.
