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Category Archives for Your Big Idea

Dealing with Opportunity: Do It or Ditch It?

#39: Dealing with Opportunity: Do It or Ditch It?

What You’ll Learn You’ll Learn The problem with ideas The Mom Test Validating ideas through others check Self-validating ideas check Identifying the cost of opportunity The funny thing about being a small business owner is that opportunity always seems to come knocking. Perhaps it’s because we’re entrepreneurial by nature and we’re alert to the next […]

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3 Steps to Defining Your Brand with Nick Crowe

#30: 3 Steps to Defining Your Brand with Nick Crowe

It nearly always starts with a logo, website or business card. When you start your business that’s probably what you first thing of, but businesses that don’t expand their definition of brand identity are doomed to obscurity.

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How to Write and Launch a Book with Karen Williams

#16: How to Write and Launch a Book with Karen Williams

Today’s Guest Today’s GuestKaren Williams Thinking of writing a book for your business; maybe a self-help book, a how-to guide or your memoir? Karen Williams, aka “The Book Mentor” can put you on the right path. Website: Librotas What You’ll Learn You’ll Learn What can you reasonably expect from writing a book? Why a lot of […]

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