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Category Archives for Your Big Idea

Dealing with Opportunity: Do It or Ditch It?

#39: Dealing with Opportunity: Do It or Ditch It?

What You’ll Learn You’ll Learn The problem with ideas The Mom Test Validating ideas through others check Self-validating ideas check Identifying the cost of opportunity The funny thing about being a small business owner is that opportunity always seems to come knocking. Perhaps it’s because we’re entrepreneurial by nature and we’re alert to the next big […]

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3 Steps to Defining Your Brand with Nick Crowe

#30: 3 Steps to Defining Your Brand with Nick Crowe

It nearly always starts with a logo, website or business card. When you start your business that’s probably what you first thing of, but businesses that don’t expand their definition of brand identity are doomed to obscurity.

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