For service providers, coach, consultants and experts of all kinds, the need to differentiate yourself and provide value leading to a sale has never been more important. That's where creating an information product comes in.
An information product is simply a product that you create to teach something that you are an expert in. It could be delivered as text, audio or video. The format can vary. The most important thing is that it positions you as a credible expert in your field and builds reciprocity with the people who consume it.
This is your way in. An information product is like a juicy carrot used to entice people into having a conversation with you or making a purchase.
Since nobody wants to be sold to anymore, leading your sales funnel with an information product often works far better than going out with a product offer.
Creating Your Information Product
In today's podcast I speak with the UK's most prolific information product creator, Peter Thomson.
During the interview Peter reveals:
Silently Begging to be Led
Peter shares a wonderful expression in the podcast that I'd never heard before - "People are silentily begging to be led."
We are all looking for answers in our lives and solutions to problems. Information products can provide that to your audience.
Most likely though, it's not the information product itself that makes you money. It's what you lead people to within or after the information product where the money lies. All you need do is provide enough value within your content.
In consuming your content your readers start to feel like they know you and can trust you, and since sales are built on trust, information products can be a valuable addition to your marketing plan.
"Money is the silent applause for a job well done and value given to others." - Peter Thomson
Click to Tweet
Note: Some of the resources below may be affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase.
