Peter is now regarded as “The UK’s Most Prolific Information Product Creator.” As the author of 7 books, 15 tips booklets, over 100 audio and 100 video programmes written and recorded, he is Nightingale Conant’s leading UK author. Peter was also recently awarded “The Lifetime Achievement Award by The Institute of Sales Management.”
What You'll Learn
For service providers, coach, consultants and experts of all kinds, the need to differentiate yourself and provide value leading to a sale has never been more important. That's where creating an information product comes in.
An information product is simply a product that you create to teach something that you are an expert in. It could be delivered as text, audio or video. The format can vary. The most important thing is that it positions you as a credible expert in your field and builds reciprocity with the people who consume it.
This is your way in. An information product is like a juicy carrot used to entice people into having a conversation with you or making a purchase.
Since nobody wants to be sold to anymore, leading your sales funnel with an information product often works far better than going out with a product offer.
Creating Your Information Product
In today's podcast I speak with the UK's most prolific information product creator, Peter Thomson.
During the interview Peter reveals:
Silently Begging to be Led
Peter shares a wonderful expression in the podcast that I'd never heard before - "People are silentily begging to be led."
We are all looking for answers in our lives and solutions to problems. Information products can provide that to your audience.
Most likely though, it's not the information product itself that makes you money. It's what you lead people to within or after the information product where the money lies. All you need do is provide enough value within your content.
In consuming your content your readers start to feel like they know you and can trust you, and since sales are built on trust, information products can be a valuable addition to your marketing plan.
"Money is the silent applause for a job well done and value given to others." - Peter Thomson
Get the Cheat Sheet
As you'll discover, this is a very practical episode with lots of tips to help you get your information product finished and in the hands of your readers.
To make things even more simple, I've distilled the frameworks discussed in the podcast down into a simple cheat sheet. I've even made of list of different info product types you can create with pros and cons for each.
CLICK HERE TO GET CLIVE'S CHEAT SHEET: CREATING YOUR INFORMATION PRODUCT
Links mentioned in this episode:
Note: Some of the resources below may be affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase.
Hey, Thanks for Listening
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Special thanks to Peter Thomson for joining me this episode. Until next time!
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