9 March, 2020

#1.59: How to Get Referrals Without Making it Hard Work or Sounding Desperate


Ask just about any business and they'll probably tell you that they rely on getting referrals as a way to market their business.

Referral marketing is possibly the easiest way to sell. Other people identify potential customers for you and make an introduction. The prospect has already been warmed up, they're open to talking with you, and the deal is easier to close.

Everybody gets referrals. There are networking meetings nearly every day of the week and some network events even reward their members for referrals given.

So why then is it so damn difficult to get referrals? 

The problem is that you don't have a strategy. Or if you've got a strategy, the strategy is weak or ineffective.

My guest today is Steve Gordon. He is an expert in marketing and sales and the host of Unstoppable CEO Podcast. 

Steve loves referral marketing and in today's podcast, he shares a masterclass on how to generate more referrals. Steve also shares his approach for business planning and how to get ahead in 2020.

  • Value bombs

  • Today's Guest

  • What You'll Learn

Top 3 Value Bombs

  • [12:07] Four areas that most business owners struggle with and keep them from making more money.
  • [18:35] Why many entrepreneurs fail to properly identify their niche and target market.
  • [22:23] How to generate clients more easily through referral marketing.


  • [32:01] How and why to improve your offer.
  • [40:31] What to do when a prospect doesn't come back to you.

For a more complete list of everything discussed check out the "What You'll Learn" tab.

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Links mentioned in this episode:

Note: Some of the resources below may be affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase.

Hey, Thanks for Listening

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Special thanks to Steve Gordon for joining me this episode. Until next time!

This episode is brought to you by:

My very own business growth programme, the Get Real About Business Mastermind.

Surround yourself with experts and get top-notch advice to increase profits in your business and scale it for greater impact. Apply today for a complimentary Discovery Call and find out how a business mastermind can help you take your business to new levels.

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