March 7

#27: How to Get More Website Traffic with the Skyscraper Technique


Today's Guest

What You'll Learn

Today’s guest is Paul Kortman, an amazing guy with his own digital marketing agency and podcast. He’s here today to talk about how you can increase your rankings on Google through something called the Skyscraper Technique.

I was introduced to Paul through a marketing contact of mine. Paul is a prolific podcaster himself and he loves to travel, so he’s a really interesting guy to talk to.

I’d never heard of the Skyscraper technique before meeting Paul. Since I have a passion for inbound marketing and I love to learn, I couldn’t wait to ask him how it works.

What was evident as I interviewed Paul is his understanding of the many different (200 or so) factors that influence search engine rankings. Watch out for a tip he gives at 16 minutes 45 seconds into the episode. It makes complete sense when you think about it, but I bet you never have.

If you have your own website or are responsible for someone else’s you’re going to love this episode. Sit back, relax and enjoy!

Today's free cheat sheet

The freebie that accompanies this episode is the email I created to test the Skyscraper technique on my website following my interview with Paul Kortman.

It’s early days and I haven’t been testing this for a long period of time, but I was successful in creating backlinks to my website using it. Feel free to use as is or make it your own. I hope it proves useful.



Links mentioned in this episode:

Note: Some of the resources below may be affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase.

Hey, Thanks for Listening

To share your thoughts:

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Special thanks to Paul Kortman for joining me this episode. Until next time!



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