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How to Win at Facebook Ads

#43: How to Win at Facebook Ads

Today's Guest

What You'll Learn

It’s fair to say that while Facebook Ads are among the best marketing opportunities available in modern day marketing, they can also be a little overwhelming when you’re trying to get to grips with them.

Sure, you might have boosted the odd post, but how do you get serious (I mean, really serious) about using Facebook ads for your business?

In fairness to Facebook, they’ve done a pretty good job of making the process easier. After all, they want you to buy marketing space. They want you to use their platform.

The trouble is that there is so much choice. There are different campaign goals. You have ad sets and the ads themselves to contend with. Then there’s all this split testing to do. Have you heard about that?

Taking a Deeper Dive into Facebook Ads

Well, I’ve been fascinated with Facebook ads for a long time now. We talked about Facebook ads back in episode 23 with Sam Bailey, but I wanted to take a deeper dive.

That’s where Janet E Johnson comes in. Janet is a social media strategist in Michigan, USA. I stumbled across her in a podcasting community I belong to and quickly realised she’d have a lot to say on the matter.

In my interview with Janet, we take a look at what’s going on with Facebook advertising right now and how to get the best results. We discuss Cambridge Analytica, Instagram (also owned by Facebook) and why Facebook ads are such a great opportunity right now.

In addition to getting the lowdown on what’s happening with Facebook ads we also get into the strategy.

I ask Janet which ads are performing well right now and even get her to walk me through her process for split testing ads so you can use the data you gather along the way to continually fine-tune your ads and drive down your cost per click.

Janet reveals how she got a 12-second video ad to net herself a 60% conversion when the average is just 20%.

After this episode, you’ll have a better understanding of what’s working with Facebook (and Instagram) ads right now. Most importantly, you’ll be more confident when placing ads because you’ll have a strategy for what to test and in which order; which ultimately means it’s just a matter of testing and time until you hit on the winning formula for ultimate PPC success.

Are you ready to start making Facebooks ads work for your business?

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Links mentioned in this episode:

Note: Some of the resources below may be affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase.

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Special thanks to Janet E Johnson for joining me this episode. Until next time!

About the Author Clive Maloney

Clive is the founder and small business coach at Get Real About Business. He specialises in teaching business owners how to make more money, more easily, while enjoying a business and lifestyle that reflects their priorities. When not coaching and training, Clive hosts the Get Real About Business Podcast in which he shares the mic with world-class experts from around the globe to discuss marketing and business growth strategies.

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