You know you’re getting a few things right when someone phones you up to do a million pound deal and your first reaction is, “God no. How am I going to find time to do that?”

That was an experience Tony Baker relayed during a coaching session he had with me. Don’t get me wrong. Tony was grateful for another deal, but success breeds new problems and this is one on balance he was glad to have.

What is Tony doing to get him that crazy busy with new clients all the time?

Well, marketing has changed a lot over the years. What was working before is no longer so effective nowadays. While marketers preach modern marketing practices, one thing that has always worked (and always will) is getting on the phone or speaking to someone in person. That is exactly what Tony has been doing.

Sometimes you just can’t subsitute the phone and shoe leather for growing a business.

Whenever I see someone performing well, my first thought is to ask them how they do it. That’s why I asked Tony on the show today. To share his story and try to identify what it is that’s making him so successful.

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Special thanks to Tony Baker for joining me this episode. Until next time!

Author: Clive Maloney

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Clive is founder and small business coach at Get Real About Business. He specialises in teaching business owners how to make more money, more easily, while enjoying a business and lifestyle that reflects their priorities. Clive's articles have appeared in many publications. He currently hosts the Get Real About Business Podcast in which he shares the mic with world-class experts from around the world to discuss marketing and business growth strategies.

Today's Guest

Tony Baker

Tony Baker is the founder and personal mortgage advisor at Chambers Financial Services. Whether you’re a first-time buyer or a seasoned homeowner thinking about remortgaging or moving home, Chambers Financial Services can help you find the right mortgage at the right price.

Website: Chambers Financial Services

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You'll Learn

  • Characteristics and qualities that led to Tony’s success in the financial
  • Creating visibility and leveraging existing networks
  • Benefits of an independent company over working under an umbrella company
  • Where entrepreneurs go wrong with lead generation (feast and famine)
  • Utilising the law of attraction
  • Following up on a lead
  • Friendship versus wow factor
  • Embracing the phone as your best prospecting tool
  • Expanding your business by bringing in your first staff
  • Importance of clarity in business processes
  • Questions are your answers

Resources

Note: Some of the resources below may be affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase.

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