Johnathan Pach founded NXT Generation in 2018 with over 12 years experience in advertising and marketing. Johny specialises in the real estate, investments and financial sector. He has managed a wide range of marketing portfolios from SME’s to large corporations.
Johny also presented for various SKY channels within the gaming, sports, fashion and red carpet entertainment sector. He has hosted some of the biggest live shows globally and also worked a 2 year sponsorship stint in Hollywood presenting for the likes of VChannel, EDMTV, E!, FilmOnTV and Access Hollywood.
Website: We Are NXT Generation
What You'll Learn
While most people may know Johny Pach as TV Presenter and interviewer at Red Carpet movie events, Johny is fast making his name as a marketing expert specialising in lead generation for property, trading and investment companies.
Johny had been doing some work with my good friend Jeff Spires (my guest in episode 15) and so when Jeff told me about Johny’s story and how he’d made the transition from TV Presenting to the world of business, I knew I wanted Johny for the show.
You see, there is a lot we can can learn from the world of television. Just like growing a small business, TV relies on the art of influence. As we discuss in the episode, even the act of creating a TV personality is an act of influence. It is this influence and this excitement that John generates that is creating consistent results not just for Johny’s clients but also for his own marketing business, NXT Generation.
In my interview with Johny Pach we discuss the significant factors that led to Johny’s success and what he believes are the secrets to generating higher quality leads. These are people more likely to convert to clients. They are also people who once they’ve become your client they:
Johny's 4 Stage Marketing Plan
During the episode Johny breaks down an incredibly simple but effective marketing plan:
- 1Create a simple product that appeals to a large group of people
- 2Generate crisp and high quality marketing content. Quality really matters.
- 3Optimise your social media accounts and post 3 times a day on every channel.
- 4Leverage customer testimonials to provide social proof and generate excitement.
"Keep it simple, professional looking and informative." - Johny Pach on what makes great marketing.
Links mentioned in this episode:
Note: Some of the resources below may be affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase.
Hey, Thanks for Listening
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Special thanks to Johny Pach for joining me this episode. Until next time!
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