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#51: Entrepreneur & TV Presenter Johny Pach Talks Success in Business

Today's Guest

What You'll Learn

While most people may know Johny Pach as TV Presenter and interviewer at Red Carpet movie events, Johny is fast making his name as a marketing expert specialising in lead generation for property, trading and investment companies.

Johny had been doing some work with my good friend Jeff Spires (my guest in episode 15) and so when Jeff told me about Johny’s story and how he’d made the transition from TV Presenting to the world of business, I knew I wanted Johny for the show.

You see, there is a lot we can can learn from the world of television. Just like growing a small business, TV relies on the art of influence. As we discuss in the episode, even the act of creating a TV personality is an act of influence. It is this influence and this excitement that John generates that is creating consistent results not just for Johny’s clients but also for his own marketing business, NXT Generation.

In my interview with Johny Pach we discuss the significant factors that led to Johny’s success and what he believes are the secrets to generating higher quality leads. These are people more likely to convert to clients. They are also people who once they’ve become your client they:

  • Value what you offer
  • Respects your time
  • Pays you without fuss
  • Enjoys working with you and recommends your services

Johny's 4 Stage Marketing Plan

During the episode Johny breaks down an incredibly simple but effective marketing plan:

  1. 1
    Create a simple product that appeals to a large group of people
  2. 2
    Generate crisp and high quality marketing content. Quality really matters.
  3. 3
    Optimise your social media accounts and post 3 times a day on every channel.
  4. 4
    Leverage customer testimonials to provide social proof and generate excitement.

"Keep it simple, professional looking and informative." - Johny Pach on what makes great marketing.

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Links mentioned in this episode:

Note: Some of the resources below may be affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase.

Hey, Thanks for Listening

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Special thanks to Johny Pach for joining me this episode. Until next time!

This episode is brought to you by:

My very own business growth programme, the Get Real About Business Mastermind.

Surround yourself with experts and get top-notch advice to increase profits in your business and scale it for greater impact. Apply today for a complimentary Discovery Call and find out how a business mastermind can help you take your business to new levels.

About the Author Clive Maloney

Clive is the founder and small business coach at Get Real About Business. He specialises in teaching business owners how to make more money, more easily, while enjoying a business and lifestyle that reflects their priorities. When not coaching and training, Clive hosts the Get Real About Business Podcast in which he shares the mic with world-class experts from around the globe to discuss marketing and business growth strategies.

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