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Blogging for Business

26 Lessons Intermediate

About this course

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Course Structure

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Welcome to Blogging for Business

In this video, I welcome you to the Blogging for Business course and explain what we'll be covering.

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Who is this course for?

In this video you'll learn who will benefit from completing the Blogging for Business online course.

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What is a blog?

In order to understand something you need to know what it looks, sounds, feels and behaves like. In this video you'll learn what is a blog and how it differs from a standard website.

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Setting your blogging goals

In this video you'll learn how to set goals for your blogging efforts.

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Deciding your blog strategy

This video is all about helping you work out a plan to reach your blogging goals. Through completing the exercise on this video you will have mapped out your blogging strategy and understand how your website, blog and social media fit together to help you realise your blogging goals.

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Deciding your content strategy

Having a plan for what to blog about is key if you want to generate consistent growth with both visitors and subscribers. In this video we'll take a look at your content strategy so you know what you'll blog about and how often.

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Which platform should you use?

When it comes down to choosing the right platform to use for your blog there are a number of considerations to take into account. This video takes you through those and will help you work out the right platform to use when blogging for business.

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Blogging with WordPress

In this video, we'll cover the basics of creating a blog post using WordPress.

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Taking a fresh look at your blogging goals

Whatever your blog goals were originally it's likely that they have changed or become more sophisticated. In this video, we'll take an in-depth look at what they might be and how you can meet them.

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Linking and creating a link post

The primary reason for adding links to your blog posts should be to add usefulness to your readers. Done right, you can also boost the SEO to your website. This video will show you how.

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Review your blogging efforts

Once you’ve been blogging for a while you’ll need to start paying attention to some metrics. This video will explain which metrics you need to pay attention to.

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Clean up your act with black hat SEO techniques

Black hat SEO techniques can get you in a lot of trouble with search engines. It can damage your page ranking on your blog in the long term. Sometimes though, it's not because you did something you shouldn't have done. It's because search engines like Google went and changed their rules on you. Whatever the case, you need to clean up your act if you want to stay out of trouble.

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Using Google Alerts for ideas

In this video we take a look at Google Alerts and how you can use them to generate ideas for your blog.

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Other ways to generate ideas to blog about

In this video we look at yet more ways of generating ideas to blog about.

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Adding visual content to your blog

In this video, you'll learn what kinds of visual content to use on your blog. Alongside the types of visual content to use you'll find some popular places to source content and how to stay out of trouble when you use them.

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Avoiding the grammar police

Too many bloggers spoil their would-be masterpiece with poor grammar and spelling mistakes. In this video you'll learn about two simple tools that will keep the grammar police from your door and your blog posts looking professional.

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Creating engaging headlines

In this video you will learn about the importance of creating engaging headlines. Together we'll explore the usage of keywords in your headlines and how to craft headlines that make people want to read your blog posts.

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Inspire action from your readers

In this video, you'll learn some different tactics to get your blog readers to take action on your blog.

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Integrating social media

In this video, you'll learn how to integrate social media with your blog. I'll explain a number of useful tools and strategies to help you save time and maximise your results on your blog through social media.

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Running a contest on your blog

Running a contest on your blog is not only a great way to attract more readers, but it will also help raise engagement levels on your blog. In this video you'll learn about how to run a contest on your blog and the mistakes you want to avoid.

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Managing your time while blogging

This video teaches you how to get the most out of your time when blogging. There are lots of handy tools covered that will keep you organised and optimise your performance.

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Participating outside your blog

This video will show you how to drive your target audience to your blog by participating in places outside your blog.

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Buddying up with other bloggers

Like any endeavour, it's a lot easier to get ahead with blogging when you work with other people that have the same goals as you. In this video, we'll explore how you can buddy up with other bloggers and achieve more together.

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Optimising your posts on WordPress

In this video you'll about the WordPress SEO plugin by Team Yoast. This will help you optimise your pages and posts for ranking well in natural search engine results.

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Using the Google Adwords Keyword Planner

In this video you'll learn how to use the Google Adwords Keyword Planner tool to help you decide which keywords to use in your blog post.

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Next steps

Congratulations on completing the Blogging for Business course. In this video, I share some final tips on making your blogging work for you. I also discuss some things you might want to do next.

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